The Challenge

• Lack of existing marketing foundation: There was no pre-existing marketing framework, strategy, channels, or tools. Everything needed to be established from scratch.

• Global brand localization challenge: How could its profound global wisdom and products be precisely localized to meet local market demands and resonate with audiences?

• Pressure for performance-driven results: As a consulting firm, all marketing activities needed to prove their ability to generate tangible business value, including qualified sales leads and a clear return on investment.

• Limited manpower and resources: Operating as a single marketer, how could all marketing activities be effectively planned, executed, and managed to maximize the impact of limited resources?