The Challenge

• Large-Scale Merchant Integration: Securing and coordinating a sufficient number of high-quality, representative dining partners in a short timeframe.

• Compelling Marketing Strategy: Designing an event theme and incentive structure attractive enough to drive high consumer participation.

• Precise Customer Communication: Effectively reaching and mobilizing cardholders in the New York area.

• Cross-Cultural Execution: Serving as the crucial link between a global brand and the local market, ensuring smooth execution across different cultural backgrounds.