The Challenge

• Low brand awareness: How to build brand presence from scratch, ensuring the target audience (young adults, families, tourists) recognized and remembered the park?

• Lack of online influence: How to effectively leverage social media to extend the charm of the physical park online and convert that digital interest into actual visits?

• Maximizing event effectiveness: How to plan and execute diverse events that attracted different demographics and translate event buzz into long-term brand equity for the park?

• High-efficiency marketing on a limited budget: How to maximize marketing effectiveness with limited resources to achieve a high return on investment?